Pay Per Click
PPC stands for Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising/marketing in which advertisers pay a fee each time one of their ads is clicked.
Pay per click advertising is a great way to get visitors when you need traffic. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Every time your ad is clicked, sending a visitor to your website, you pay the search engine a small fee. (That’s why it’s called “pay per click.”)
When your PPC campaign is well-designed and running smoothly, that fee will be trivial, because the visit is worth more than what you pay for it. In other words, if we pay $3 for a click, but the click results in a $300 sale, then we’ve made a hefty profit.